Describe the visible trail
Add at least two ordered levels, with a display name and full HTTP(S) URL for each.
Publishing & SEO / Made for the task at hand
Create BreadcrumbList JSON-LD from a simple name-and-URL table. Preview ordered levels and download structured data that matches your visible navigation.
Add your source, or try the example, then choose “Build my breadcrumbs”.
Results are temporary. Download anything you want to keep.
A practical little workflow
Add at least two ordered levels, with a display name and full HTTP(S) URL for each.
Check the names, order and URLs against the navigation your visitors actually see.
Download JSON-LD, place it in an application/ld+json script on the matching page, then use Google’s Rich Results Test.
Before you get started
Built for a focused job.
Review important results before use.
There is no ranking or rich-result guarantee. Structured data must follow Google’s guidelines and match visible content. Breadcrumb presentation also depends on search surface and eligibility.
No. It exports JSON-LD data. Your website still needs its own visible, accessible breadcrumb navigation.
Use the JSON inside a script element with type application/ld+json. When embedding manually, escape any < character as \u003c to prevent an embedded closing-script sequence. Validate the final page.
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